Over 60% of Americans have no emergency plan.
We’re changing the statistic, one ready-kit at a time.
Over 60% of Americans have no emergency plan.
We’re changing the statistic, one ready-kit at a time.
Our mission is to help every family stay prepared.
With natural disasters happening more frequently, and with bigger impact, having the right supplies and emergency plans is more important than ever. That’s why we’re dedicated to making preparation a household essential.

The number of annual natural disasters is on the rise.

310
million

Americans have been affected by natural disasters since 2010.

57
million

Americans live in counties that were affected by five or more weather disasters.

50
states

have had disasters declared in the past five years.

310
million

Americans have been affected by natural disasters since 2010.

57
million

Americans live in counties that were affected by five or more weather disasters.

50
states

have had disasters declared in the past five years.

Picked by the experts

Every ready-kit essential is hand-picked by preparedness specialists like Kathryn Martorana.

With over 10 years of experience handling major disasters from Hurricane Maria to wildfires, Kathryn has a broad disaster operations experience both in the field and in times of crisis.

  • American Red Cross
  • Oxfam
  • FEMA
  • NYC Emergency Management
  • United Nations
This is what readiness looks like.
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